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Ms. Foundation – 50th Anniversary Women of Vision Awards Gala
Ms. Foundation is a true pioneer in women empowerment efforts over the last 5 decades. In 2023, Ms. Foundation celebrated its 50th anniversary Women of Vision Awards Gala with the branding, digital, and experiential design by DD.NYC®. The work was designed and developed with utmost elegance and consideration for this anniversary, legacy, and historic event in New York City.
Awards: Webby Nomination; Website of the Day
DD.NYC® conceptualized the Ms. Foundation movement through the ages via the red thread in the 3D line key visual.
Explore the process
Charity award gala design trends are constantly evolving, and one captivating style that has gained popularity in recent years is the use of dark colors and gold lines. DD.NYC® employed this opulent combination creates an exquisite aesthetic that exudes elegance and sophistication, transforming any space into a lavish haven.
The visual part
The red line symbolizes the legacy heritage of the community and reflects the entire Ms. Foundation movement weaving through history, and all its various milestones. Ballroom side wall motion graphics allowed to use diverging circles in conjunction with the logo. The shape of the circles is tied to the numbers 5 and 0 and repeats its shape continuously.
Identity › General View
Most of the media in this brand identity was print media. Therefore, a special branding system was developed that would be suitable for small formats of name cards, invitations, and menues as well as banners and posters.
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Identity › Symbol
The number 50 acts as a key image, which repeats the shape of the logo and allows you to animate it and make it voluminous.
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Gold Ribbon Lines
Additional graphic elements designed to enrich the visual. Made up of several basic elements: basic stroke, additional lines, red median line.
It was a great challenge to present all the visionary women leaders commitment and grantee partners with the renewed Ms. Foundation Woman of Vision Award.
Website › Execution
As the main graphic idea, we reinforce our brand identity by the use of paint strokes that are formed by the dominant red line that flows through the entire website as one long horizontal story. The storytelling approach creates a feeling of legacy, power, and continuity of the message the Foundation communicates.
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Website › User Flow
Animated gold lines add dynamics and fluidity. They move horizontally, which shows the user the direction of the scroll.
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Event
The Event will explore the past, present and future of the Ms. Foundation and feminist movements, while raising funds for the organization’s strategic, equity-centered initiatives.
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