44.222.104.206
Branding
05.20.2024
12-03 pm
Innovating in your industry

We are experts at crafting memorable brands.

Creative Brand Identity Award-Winning Branding Best-Rated Branding Design Agency 5-star Clutch Rating Memorable Brands Collaborative Process M/WBE-Certified
01 / 07
Win over the hearts and minds of your ideal customers. You’re the champion of your business, we’re the warriors of creative solutions - together, we'll create a brand that will inspire you and your customers.

Expertise

Dedicated to Big Value

We are not a low-cost provider – we are a high-quality solution. We’ll prove it to you with our highly strategic, well-executed, and creative branding solutions.

Designed for Scaling

We create identities that are authentic to your business and speak to your audience. We balance adaptability and freshness to keep your brand living and breathing as your taste changes, technology evolves, and your business scales.

Holistic and Purposeful

Logos, typography, color palette, voice – we work on these together thoughtfully to create an impactful brand. Your brand will be cohesive and durable, building a strong relationship between you and your customers.

Driven by Collaboration

Our processes are structured to promote organic creativity, efficiency, and key opportunities for client collaboration. You’re the champion of your business, we’re the champions of creative solutions – together, we craft a brand that will inspire you and your customers forward.

Start a New Project with DD.NYC®

    I'm interested in...BrandingWeb DesignPackagingGraphic DesignUI/UXExperientialLogoBrand AssetsDecksOther
    up to $10,000
    from $10,000 to $25,000
    from $25,000 to $50,000
    from $50,000 to $100,000
    over $100,000

    Process

    Strategy
    Audit

    We begin by performing an audit of your current brand to understand the pillars of your company. We look for areas of improvement, sources of untapped potential, and really dig at what makes you unique among your competitors.

    Market Research

    We gain insight into your brand’s position through comprehensive market research, in turn understanding your competitive environment and target audience. This process allows us to explore your industry and find new streams of customers.

    Strategic Plan

    We hold a visual review of the most relevant and successful modern practices and brainstorm ideas – features, designs, angles, and products. Our goal is not simply to be trendy but to capitalize on the right opportunities for your brand to flourish. In our brainstorming, we make a strategic plan about the direction of the creative. 

    Concept
    Positioning

    In our concept phase, we define the direction and purpose of your new brand. We work with you to set emotional standards and guidelines that set up your brand for success. Whether you want to reach new audiences, create credibility or simply build awareness, we’ll help orient you in the right direction.

    Personality

    Next, we assemble the ideal tools to help you establish your brand. We formulate a language and verbal identity that beams with personality. Instituting these structures helps your team stay on-brand and web appropriate.

    Insights

    We identify matches between your brand positioning and customer needs, designing all the tools for you to attract your target audience. We develop metrics that measure brand interaction and consumer behavior to prepare your team for the future.

    Design
    Big Idea

    During the Design phase, we strengthen your big idea to produce the most robust brand identity. We create a frame of reference that reflects your brand positioning and makes room for market adoption and scaling.

    Concept Testing

    A successful brand launch requires rigorous scrutiny to be impactful. We create prototypes and survey them on your target audience, examining how it is perceived. We check for any missed opportunities or weaknesses to ensure your brand is foolproof and beautiful.

    Scaling

    Once the major design tasks are completed, we begin applying the new brand to specific assets of your business. Working with feedback from the Concept Testing, we build upon existing and new assets to capitalize on the brand identity potential.

    Production
    Asset Design

    Our designers will create assets that speak to your brand essence. We provide you with the tools to create engaging, authentic messages for the marketplace that portray your personality and tone. Consistency of your brand across all assets is key to the success of your brand identity.

    Brand Identity Guidelines

    We coordinate with your team to establish clear-cut guidelines that provide a foundation for your branding efforts. Foreshadowing your future projects, our protocol ensures your products remain effective and attractive to your customers. Our guide covers various types of media, enabling you to be versatile in your marketing channels. 

    Usage Rules Handoff

    The launch of a new brand is always the most exciting but also the most stressful. We help streamline your transition by working with our web design & UI/UX teams to train your team about usage rules and measurement metrics, handing you the keys to your improved identity.

    Work

    Branding should be as straightforward as possible. We believe that simple ideas enter the brain faster.

    Clients

    Services

    Web Design

    We create world-class websites using modern design practices. Mobile-first websites and web experiences are essential to the success of your web project. While maintaining bespoke originality, our team will focus on responsive design and optimize your website for any device and interface. Your new website will attract desirable target audiences, boost engagement, drive sales, and increase the brand value of your business.

    Branding

    Our branding team will excel at presenting your business in its best light. Whether you’re looking to attract a new set of eyes, rekindle an old client base, or simply refine your business’s identity - our creatives will formulate the optimal corporate identity, collateral designs, and brand guidelines unique to your company’s needs. Armed with your new bespoke brand - you will now be able to captivate engaged new audiences and capitalize on your company’s full potential.

    UI/UX Design

    Our innovative UI/UX team will create the optimal user-centered UI design with smart UX for your project. Having both startup and enterprise experience, our designers consider differing functionality and audience demographics when designing a pixel-perfect screen for each unique client challenge. Following an existing brand guideline or a custom component library, our team will deliver a sleek, clean UI for any complex interface use case.

    Packaging Design

    Experienced with top-grade packaging design for a wide range of products from consumer goods to startup ideas. Your packaging design will exceed all expectations with fresh yet pragmatic design ideas realistic to produce by the creatives at DD.NYC®. Packaging design is what makes us fall in love with some of our favorite products. Make yours a favorite.

    DD.NYC® Recognition

    UpCity Excellence Award
    Award

    To celebrate outstanding B2B service providers

    2023-2024 Webby Nominations X2
    Awards

    2024: Hawkridge Austin Luxury Land Development in Austin, Texas website 2023: Ms. Foundation 50th Anniversary WOV Awards website

    2023-2024 Annual Anthem Awards X3
    Awards

    Bronze & Silver X2 Winner at the Annual Anthem Awards for the Ms. Foundation - Woman of Vision Awards 50th Anniversity Gala in Diversity, Equlity & Inclusion - Event category; Chelsea Film Festival in Education, Art & Culture - Event category; Airatae Branding and Website - Nonprofit category.

    DD.NYC® Anthem Awards Winner
    2023 Pentawards
    Awards

    DD.NYC® was pentawarded for Excellence in Brand Packaging Desing for Symphony Sleep Mattress Bed Packaging.

    2023 & 2024 Clutch Champion
    Recognition

    DD.NYC® has been named a Clutch Champion! This award highlights our team's dedication to going above and beyond for our clients and consistently delivering exceptional results.

    Clutch Global Winner
    Awards

    DD.NYC® has been named a Clutch Global Award winner! This prestigious accolade showcases our commitment to excellence and highlights our global reputation as a top tier service provider.

    UpCity Top Web Designers
    Recognition
    Awarded Best 2023 Packaging Design for Symphony Sleep® Box
    Awards

    DDNYC Awarded Best Packaging Design by DesignRush for its Symphony Sleep project

    DD.NYC® Awarded Best Packaging Design for its Symphony Sleep mattress box design
    CSSDA Website of the Day 2023
    Awards

    CSS Design Awards Jpanel judges have awarded www.expressshoerepairnyc.com - Website of the Day!

    New York State Women-Owned Business Enterprise ("MWBE")
    Certifications

    Empire State Development's Divison of Minority and Women's Business Development grants a Women Business Enterprise (WBE) pursuant to New York State Executive Law, Article 15-A to: DigitalDesign.NYC LLC d/b/a/ DD.NYC® on March 2, 2023

    World Brand Design Society (WBDS) Commended
    Awards

    World Brand Design Society COMMENDED Award Project: CO2 Neutral Website Builder Category: Digital Sub Category: ACDG401 – Digital Design Creation Awards: WBDS Agency Design Awards 2022/23

    Best Innovation Award X2
    Awards

    CSSDA selected DD.NYC® as a winner of the "Best Innovation" award.

    Best UX Design X2
    Awards

    CSSDA selected DD.NYC® as a winner of the "Best UX Design" award.

    NYC SBS Minority Women-Owned Business Enterprise
    Certifications

    Certified by Small Business Services of NYC as a Minority Women-Owned Business Enterprise, which recognizes women-owned businesses in good standing in the New York City metro area. Our Manhattan-based agency has been certified and recognized by the SBS since 2020.

    Women Owned Businesses by Clutch
    Certifications

    Certified by Clutch as a Women-Owned Business with a stellar 5-star Clutch Top 40 Design Agency (Gold Certified) status attained with 50+ verified customer reviews and counting.

    aWWWards Honorable Mention X8
    Awards

    Awwwards gives an Honorable Mention award to www.dd.nyc.

    Top 50 Branding Firms
    Awards

    Hand-selected by 50Pros for Fortune 1000 companies as a Top 50 Branding Professionals in the United States.

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