Ms. Foundation – 50th Anniversary Women of Vision Awards Gala

Ms. Foundation is a true pioneer in women empowerment efforts over the last 5 decades. In 2023, Ms. Foundation celebrated its 50th anniversary Women of Vision Awards Gala with the branding, digital, and experiential design by DD.NYC®. The work was designed and developed with utmost elegance and consideration for this anniversary, legacy, and historic event in New York City.

DD.NYC® conceptualized the Ms. Foundation movement through the ages via the red thread in the 3D line key visual.

Explore the process

Charity award gala design trends are constantly evolving, and one captivating style that has gained popularity in recent years is the use of dark colors and gold lines. DD.NYC® employed this opulent combination creates an exquisite aesthetic that exudes elegance and sophistication, transforming any space into a lavish haven.

The visual part

The red line symbolizes the entire heritage of the community and reflects the entire Ms. Foundation movement weaving through history, and all its various milestones. Ballroom side wall motion graphics allowed to use diverging circles in conjunction with the logo. The shape of the circles is tied to the numbers 5 and 0 and repeats its shape continuously.

Identity › General View

The majority of media in this brand is print. Therefore, a special branding system was developed that would be suitable for small formats of business cards and invitations as well as for banners and posters.

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Identity › Symbol

The number 50 acts as a key image, which repeats the shape of the logo and allows you to animate it and make it voluminous.

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Golden Lines

Additional graphic elements designed to enrich the visual. Made up of several basic elements: basic stroke, additional lines, red line.

It was a great challenge to present to all visionary leaders commitment and grantee partners the renewed Ms. Foundation Woman of Vision Award.

Website › Execution

As the main graphic idea, we reinforce the use of painterly strokes that are formed by the dominant red line. As the main graphic idea, we reinforce the use of painterly strokes that are formed by the dominant red line.

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Website › User Flow

Animated gold lines add dynamics and fluidity. They move horizontally, which shows the user the direction of the scroll.

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Event

The Event will explore the past, present and future of the Ms. Foundation and feminist movements, while raising funds for the organization’s strategic, equity-centered initiatives.

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