The Bait Shoppe Experiential Agency

AdWeek’s and AdAge’s Agency of the Year, Bait Shoppe is a creative agency that specializes in branding, digital marketing, and content creation. Their website showcases a portfolio of their work, which includes branding and marketing campaigns for various clients in industries such as food and beverage, fashion, and hospitality.

Services

Brand Identity
Brand Collateral
Web Design
Graphic Design

Live Website

The Project

DD.NYC® tried to reflect the process of developing advertising creative, which The Bait Shoppe experiential agency specializes in, by comparing it to the process of diving into the depths of the sea. The slogan deep dive in the field of marketing means not only immersion in the world of the client, but also about deep understanding of insights. If you understand what the client wants, you can make a high-quality product and advertising.

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DD.NYC® made it possible for The Bait Shoppe experiential agency to reach a new level and start hunting for really big fish.

Identity › Graphics

The basis of the graphic style is smooth lines flowing into each other and acting as a background for the text.

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Identity › Graphics

This graphic element carries the main brand message “concept in house to deliver on everything”. The expression reflects the idea of project: “realization within the company without outsourcing”.

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Explore The Process

DD.NYC® used the idea of deep dive as the basis of branding and tried to draw a parallel between diving into the abyss of the sea and engaging with the client.

The Visual Part

In order to convey the idea of depth comparison we used sea blue, referring to the color when light penetrates the depth of the water. The bright accent yellow helps to orient in the space. All texts are placed on the edges of the format, which helps to control the client’s glance.

Identity › Media Examples

Branded circle located on almost every carrier, allows to convey the metaphorical idea that ”the agency can do everything”.

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Identity › Media Examples

We offer extensive use of brand identity on various media, from branded letterheads and business cards to promotional products.

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We helped The Bait Shoppe experiential agency to make a deep dive into the world of marketing sphere.

Typography

A notable trend in branding design, where a single word or a short phrase is highlighted within a different body of text. This design technique serves to emphasize a specific message or concept, providing a unique and engaging way for brand to communicate with its audience.