Akemi Cosmetics Manufacturing

Akemi by DD.NYC® is a luxury cosmetics brand that combines the latest in beauty technology with the finest natural ingredients. Designed with the Japanese concept of minimalism in mind, Akemi’s branding is simple, yet elegant. With innovative packaging and a focus on sustainability, Akemi by DD.NYC® delivers a high-end beauty experience that is both sophisticated and luxurious.

Services

Brand Identity
Brand Collateral
Web Design
Graphic Design
Packaging Design

Live Website

Akemi Cosmetics by DD.NYC®: Innovative sustainability-driven cosmetics lab and manufacturing.

The Project

The Akemi cosmetics brand wanted a complete style overhaul so that the scale of the company’s business in its current state would match the look and feel and to meet the demands of Akemi’s large customers.

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DD.NYC® has helped the Akemi Cosmetics brand meet high-end demands of its clients and reach the next level of recognition.

Identity › Graphics

Japanese minimalism places a strong emphasis on simplicity. Designs often feature clean lines, uncluttered layouts, and a focus on essential elements. The goal is to convey a message or idea with the utmost simplicity and elegance. This simplicity extends to color palettes, with a preference for neutral tones and limited use of color.

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Identity › Graphics

Incorporating skin and body images into branding allows for effective storytelling. The visuals become part of the brand narrative, conveying messages about the brand’s values and its commitment to enhancing natural beauty.

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DD.NYC® incorporated the concept of Japanese minimalism for this cosmetics brand. Grounded in traditional Japanese aesthetics and philosophy, this design philosophy highlights simplicity, clarity, and a profound appreciation for space.

The goal is to convey a message or idea with the utmost simplicity and elegance. This simplicity extends to color palettes, with a preference for neutral tones. The use of clean and minimalistic typography on the combination of two fonts helps to complement the visuals and brand logo.

Identity › Media Examples

The minimalistic structure of the visual style helps the user to navigate the site more easily in choosing a product, and smooth animation and short video clips of cosmetics make scrolling through the site fascinating and memorable.

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Identity › Illustrations

As additional graphics, minimalistic illustrations were created to show the type of product and its appearance. The combination of two different thicknesses of lines adds neatness and helps to highlight the different parts of the product.

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The Akemi Cosmetics brand complies with both sustainability standards and current trends in design and marketing sphere.

Results

The results of the branding design for the Akemi Cosmetics brand by DD.NYC® reflect a seamless blend of minimalistic aesthetics and sustainability. This approach translates into a high-end beauty experience, where simplicity meets luxury, creating a visually captivating and environmentally conscious brand identity.