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Infinity Drain's New DD.NYC® Website Launch Showcases American Craftsmanship
Infinity Drain’s new website, designed and developed by DD.NYC®, is now live. As a pioneer in architectural drainage solutions and the company that introduced linear drains to the U.S. market, Infinity Drain needed a digital experience that reflected its commitment to innovation, American manufacturing, and timeless design. The new platform showcases the craftsmanship behind the brand while making it easier for architects, designers, builders, and homeowners to explore its industry-leading product portfolio.
Luxury is often found in the details. In architecture and interior design, even the smallest elements can transform the way a space looks, feels, and functions.
That’s the philosophy behind Infinity Drain.
What began as an idea inspired by European design has grown into one of America’s leading manufacturers of architectural drainage solutions. After discovering the clean, minimalist look of linear drains while traveling through Europe, founder Jonathan Brill introduced the concept to the U.S. market, redefining modern bathroom design and establishing Infinity Drain as a pioneer in the category. Today, the company continues to manufacture every product on Long Island, New York.
When Infinity Drain partnered with DD.NYC®, our goal was to translate that same attention to detail into a digital experience. Check it out here.
Designed Around Innovation and Craftsmanship
The new DD.NYC® website was created to reflect the quality behind every Infinity Drain product while making it easier for architects, designers, builders, and homeowners to explore the brand’s extensive collection of drainage solutions.
Through a modern visual language, the platform highlights Infinity Drain’s premium product offerings without losing sight of the company’s heritage. Every page was designed to balance information with imagery.
Built in America, Designed for the Future
While many manufacturers have shifted production overseas, Infinity Drain continues to fabricate its products in the United States. Engineering, manufacturing, and quality control all take place under one roof in Long Island, allowing the company to maintain exceptional craftsmanship, rapid turnaround times, and the flexibility to deliver custom solutions.
That commitment to quality became a central theme throughout the DD.NYC® website, reinforcing the values that have defined the company since its founding.
Beyond the Product
Infinity Drain’s impact extends beyond manufacturing. Through its nonprofit initiative, Mission Belly Full, the company prepares hundreds of meals each week for local churches, shelters, veterans, and food pantries, demonstrating that design can be paired with meaningful community investment.
For DD.NYC®, this project was about telling the story of a company that has spent decades advancing design, supporting its community, and raising the standard for architectural drainage.
DD.NYC® Creative Services
Web Design
We create world-class websites using modern design practices. Mobile-first websites and web experiences are essential to the success of your web project. While maintaining bespoke originality, our team will focus on responsive design and optimize your website for any device and interface. Your new website will attract desirable target audiences, boost engagement, drive sales, and increase the brand value of your business.
Branding
Our branding team will excel at presenting your business in its best light. Whether you’re looking to attract a new set of eyes, rekindle an old client base, or simply refine your business’s identity - our creatives will formulate the optimal corporate identity, collateral designs, and brand guidelines unique to your company’s needs. Armed with your new bespoke brand - you will now be able to captivate engaged new audiences and capitalize on your company’s full potential.
Graphic Design
Our innovative graphic design team will create the digital and print designs for your project. Having both startup and enterprise experience, our designers consider differing execution and audience demographics when designing a pixel-perfect graphic for each unique client challenge. Following an existing brand guideline or a specific reference in mind, our team will deliver a sleek, clean design within timeline and budget.
Packaging Design
Experienced with top-grade packaging design for a wide range of products from consumer goods to startup ideas. Your packaging design will exceed all expectations with fresh yet pragmatic design ideas realistic to produce by the creatives at DD.NYC®. Packaging design is what makes us fall in love with some of our favorite products. Make yours a favorite.
Video Production
DD.NYC® specializes in video production since 2015 in Manhattan, our talented team leverages over 30 years of combined experience working with advertising agencies and brands to create exceptional visual narratives. We are dedicated to video excellence, crafting impactful content that authentically engages audiences and elevates brands.
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