DD.NYC® and WillowWood Rebrand Wins Gold Anthem Award

DD.NYC® is proud to share that our transformative rebrand of WillowWood, a global leader in prosthetic solutions, has been awarded the Gold Anthem Award Honor in the Product and Innovation category. This recognition not only celebrates WillowWood’s redefined brand identity but also highlights the power of design to communicate mission, amplify impact, and inspire trust on a global stage.

From the outset, our goal was to craft a brand system that went beyond aesthetics — one that would reflect WillowWood’s 117-year legacy while positioning it as an innovation-driven leader in prosthetics. The resulting identity blends contemporary design elements, a cohesive visual language, and an intuitive digital platform that embodies movement, vitality, and resilience. By weaving strategy into every touchpoint, we helped WillowWood tell its story in a way that connects with clinicians, patients, and communities worldwide.

The Anthem Awards, launched by The Webby Awards, are among the most prestigious honors for purpose-driven and socially impactful work. With more than 2,300 submissions from 44 countries, judged through 10,000+ juror reviews and 33,000+ community supporters, this year’s competition set a global benchmark for innovation and mission-driven design. To see the WillowWood rebrand stand out in this landscape underscores not only WillowWood’s commitment to improving mobility but also DD.NYC®’s role in shaping brand identities that elevate industry leaders and inspire change.

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A Rebrand Rooted in Purpose

Founded over 117 years ago, WillowWood has built a legacy as America’s oldest and largest prosthetics manufacturer, known for groundbreaking products like the Alpha® family of liners, the META® family of feet, the LimbLogic® vacuum system, and the XtremityTT® socket system. Yet, with rapid technological advancements and a growing need for patient-centered care, WillowWood sought a rebrand that could both honor its history and position it as a forward-thinking leader in prosthetic innovation.

That’s where DD.NYC® came in.

Together, we crafted a rebrand strategy that brought clarity, vitality, and modern design to WillowWood’s identity. From a revitalized logo and cohesive new color palette to a redesigned website that makes navigating prosthetic solutions intuitive for clinicians and users alike, every detail was shaped to reflect movement, resilience, and progress.

Why the Anthem Award Matters

The Anthem Awards were created to celebrate purpose- and impact-driven work across industries. Covering categories like health, human rights, DEI, sustainability, and responsible technology, the awards amplify the voices and organizations leading real change.

Winning a Gold Anthem Award in the Product and Innovation category affirms not only the success of WillowWood’s rebrand but also the impact that strategic design and branding can have on global industries. For DD.NYC®, it’s a powerful example of how creativity and strategy converge to create brands that are not only visually compelling but also socially and culturally meaningful.

Anthem Awards - DD.NYC WillowWood Designed and developed by DD.NYC®